Appointments to strengthen brands team

Appointments to strengthen brands team

CRESTA has appointed four new brand managers as it predicts carryings will hit 400,000 by the end of the year.

The operator's Ireland programme will be headed by Chris Barker, Disneyland Paris by Christine Prudence, France by Sarah Aulton and Spain and Portugal by Ian Lomas, whose responsibility will also include Italy.

They join four existing brand managers at the Manchester-based company.

Head of marketing Jane Williams said the expanded team will enable individuals to concentrate on fewer brands.

"One of the team was looking after five brands - that is clearly too many," she said. "With 11 Cresta brochures we need to have a team of commercially aware individuals focusing on specific areas. We need to maintain our market position and further develop existing and new products."


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