Abta has unveiled a new advertising campaign as part of its ‘Look for the Logo’ consumer awareness scheme.
Billboard adverts are to appear at three of the UK’s busiest train stations – London Liverpool Street, London Victoria and Manchester Piccadilly – all of which have links to airports.
The campaign will run for eight weeks, covering the peak summer holiday season, and will feature the strapline “Abta – your safety net for a worry free holiday”.
Consumers will be encouraged to visit the Abta website to find out the benefits about booking with members, such as the Abta code of conduct and consumer helpline.
Victoria Bacon, head of communications at Abta, said: “The advertising is a key part of our integrated ‘Look for the Logo’ campaign that encourages consumers to book with an Abta member.
“With the peak getaway season now upon us, many people will be thinking about a last minute break and we want to ensure that they know the benefits of booking with an Abta member.”
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