Vinopolis unveils plan to drum up tour business

Vinopolis unveils plan to drum up tour business

VINOPOLIS, the new London attraction dedicated to wine, is marketing itself as a morning tour and lunch stop to inbound and domestic tour operators.

Marketing manager for travel and tourism Roddy Gordon said this was the ideal time for tour groups to visit the recently opened attraction, because walk-in tourists tended to prefer the afternoon period. However, he stressed any arrangements would be flexible.

Vinopolis is aiming to generate 500,000 visitors a year, up to half of which will come via tour operator business.

"I think the travel industry is an important segment for us, particularly those operators looking for something different," said Gordon.

Meanwhile, Vinopolis is to sell its own wine-themed overseas holidays under the brand name Vinopolis Voyages. The trips will be run by specialist tour operator Arblaster and Clarke.

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