Bass development set to raise brand profiles

Bass development set to raise brand profiles

BASS is planning an aggressive development of both Inter-Continental and Crowne Plaza hotel brands over the next six months in a plan to raise their profiles worldwide.

New hotels have been springing up at a rapid rate in the last few months and Bass, which owns both hotel groups, said the rush to firmly establish the brands globally will continue.

Nine new Inter-Continentals have opened in the last few months – four in India, one in Tai-Chung City in Taiwan, one next to Central Park in New York, one in Eritrea, one in Lebanon and one in Qatar.

In the same period, Crowne Plazas were opened in St James Court in London, Allerton in Chicago and in Ontario and Toronto. Two were opened in the Middle East, five in Egypt and one in Shijiazhuang, China.

A spokesman for Bass said: “There are really aggressive development plans for both brands and we have so many more in the pipeline at the moment which are still at the negotiation stage. You will be seeing an awful lot of Crowne Plazas and Inter-Continentals wherever you go pretty soon because Bass has invested heavily in both.”


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