Product supplied by cruise add-ons firm Cruisingexcursions.com is to be sold via Thomas Cook.
Pre-bookable shore excursions and port transfers will be available via Cook and Co-operative Travel branches, call centres and homeworkers.
A 16-page ‘shore-trip’ sampler brochure for Cook clients has been produced with incentives for the booking to be made through the agent, rather than direct.
Thomas Cook Retail commercial director Paul Hemingway said: “Until now Thomas Cook stores have concentrated on booking cruises; now we can look after our customers even better by offering a fantastic choice of excursions that our agents can earn commission on.”
Cruisingexcursions.com managing director Simon Purchase said: “Our research shows that like many holiday essentials, such as airport car parking, transfers and car hire, the customer is aware that it makes economic sense to pre-book and save, rather than pay high prices on the day.
“The customer is fully protected with our non-porting money back guarantee – if the ship doesn’t port then the customer receives a full refund.
“In addition in the very unlikely event that we can’t get a passenger back on board before the ship departs, and it’s not the passengers fault, then we will transport free of charge to the next port of call.”
Excursions can be booked up to two years in advance of the cruise.
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