Actor James Nesbitt is fronting a series of new TV adverts for Thomas Cook directed by Full Monty director Peter Cattaneo.
The ads will run throughout the year from June 1 featuring Nesbitt as the father of a family of four in various comic holiday situations. Each of the three scenarios is designed to highlight core elements of Cook’s product offering.
Described as “fun, playful and vibrant,” each tongue-in-cheek ad builds on a story the travel group hopes customers will be able to relate to.
Filmed in Lanzarote in March, the three commercials – ‘Trunks, ‘Room and ‘Exchange’ – focus on Aquamania resorts, TripAdvisor reviews on Thomascook.com and travel money.
The campaign aims to raise awareness of the group’s strategy of enhancing the end-to-end customer experience through making whatever booking mechanism a customer chooses – in store, online or via mobile – as enjoyable and easy as possible, with price parity across all channels.
Elements will be extended across E-CRM, direct marketing and online as well as incorporated into high street agencies.
UK & Ireland sales, marketing and e-commerce director Mike Hoban said: “The new TV ads are set to bring a new, light-hearted look and feel to the brand and show how our experience and expertise means that we can ensure our customers enjoy the perfect holiday.
“A holiday should be a fun experience from the moment our customers pick up a brochure, visit us online or give us a call – and the humorous nature of the new ads reflect that sense of fun and excitement.”
He added: “We want to create and sustain stand-out for our brand and our customer promise – where, whatever booking channel they choose, whether that be online, by phone or in their local Thomas Cook branch, customers travelling abroad with us will benefit from the exceptional levels of knowledge and service they have come to expect from an experienced, trusted and iconic travel brand.”
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