A business-to-business partner scheme has been rebranded and relaunched with two tiers by Abta
The Travel Industry Partner scheme is being replaced after 15 years with two levels of partnership – Abta Partner and Abta Partner+.
The changes follow growing demand from existing partners for additional marketing opportunities to communicate their services to members of the association.
The scheme is open to all companies working within or offering services to the travel industry which are not eligible to become full members of the association.
Existing partners will receive communication about the changes this week, including a new logo and the option to upgrade to Partner+.
The scheme aims to provide Abta members with a business services network to source suppliers to help them run successful travel companies.
Abta Partner+ members will receive an enhanced listing on abta.com and bespoke email marketing to members. They will also receive banner advertising on abta.com worth £700, together with further advertising discounts on the site.
Both tiers of partnership offer a range of benefits and the opportunity to be associated with the Abta brand. Members can benefit from free specialist advice from partners on a variety of industry issues and the provision of exclusive offers, products and services.
In addition to use of the logos, Abta Partners receive free listings on abta.com, access to the member services team, listing in the Abta handbook and priority sponsorship opportunities at Abta events. Partners also have access to the members’ area on abta.com.
Abta chief executive Mark Tanzer said: “We’ve been listening to our partners and they have a clear appetite for greater marketing opportunities to communicate to Abta members the wide range of discounts and exclusive services on offer.
“We are confident that the Abta Partner and Abta Partner+ scheme will meet that demand and strengthen the ties between Abta partners and the wider Abta membership.”
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