Airtours alters cruise profile

Airtours alters cruise profile

AIRTOURS claims the average age of its cruise passengers is 48 - seven years lower than the industry average.

The figure is based on passenger surveys carried out in the year to this July. In the previous year, the Airtours reported an average age of 51, and in the year before it was 53.

Head of specialist products Gary Wardrope claimed the company had revolutionised the cruising industry by attracting a new, younger audience.

"The Airtours cruise product is eliminating the traditional image of cruising as stuffy and aloof," he added.

The Passenger Shipping Association's annual cruise review, published last May, reported that the average age of a cruise passenger was 55.

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