Reuben's Retreat is urging staff in the travel industry to bake and sell buns for charity as part of its latest worldwide fundraising drive.
The charity, set up in memory of toddler Reuben Graham who died last year, wants as many people as possible to bake buns and sell them to raise money between April 23 and April 26. Buns were one of Reuben's favourite foods.
Project manager Ali Rothwell said the idea was to allow as many people as possible to take part and is deliberately being staged over four working days to allow part-time mums to take part.
"Already we have lots of schools saying they will take part. It can any kind of buns you like, Chelsea, Hot Cross, sticky or ice buns," she added.
Rothwell hopes people will tweet about the event - which is being called ReuBunathon - using the hashtag #reubunathon and post pictures on Facebook to create as much awareness of the fundraising as possible.
A similar event is likely to be held in August, to mark a year since the 23-month-old died of a rare, aggressive brain tumour. The charity was set up by his parents Nicola and Mike Graham, who both work in the industry and are well-known in the trade. Nicola is stepping down from her role at Red Sea Holidays later this month to focus on the charity.
The charity aims to raise £1 million to fund a retreat for families of children with life-threatening illnesses. Already more than £280,000 has been raised.
Anyone who wants more information on the event should go to: www.reubensretreat.org/events/reubun-national-worldwide-bun-bake
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