Royal Caribbean challenges agents to a ‘dance-off’

Royal Caribbean challenges agents to a ‘dance-off’

Royal Caribbean International has launched its first ever Wow Factor agent competition which will see the trade strut their stuff in a ‘dance-off’ onboard Independence of the Seas.

To celebrate the cruise line’s new ‘Designed for Wow’ campaign, Royal Caribbean’s sales team has created a dance routine and is asking agents to follow in their footsteps by taking part in its new ‘Have you got the Wow Factor? competition.

The promotion, designed to help drive trade sales and enthusiasm around Royal Caribbean’s new campaign, asks agents to send in short videos of themselves recreating the sales team’s dance moves and encouraging them to post their videos to the cruise line’s dedicated Facebook page for agents.

Video entries can be uploaded to Facebook between March 1 and April 14 and agents will be able to vote for their favourite submissions until April 29.

During the promotion period, the Royal Caribbean sales team will take part in sales visits, armed with props such as sweatbands, leg warmers, visors and a video of the dance routine to get the trade excited about filming their own versions.

Agents can also view the sales team’s dance routine on and via Blippar technology on new ‘Designed for Wow’ flyers, detailing the competition.

The top three finalists with the highest number of votes will get the chance to take part in a live dance-off onboard the newly revitalised Independence of the Seas in Southampton on May 4, where one overall winner will be awarded an exclusive prize to be revealed on the day.

Nicki Tempest-Mitchell, head of trade sales at Royal Caribbean International, said: “Whether it be bringing the magic of Broadway to the Caribbean or turning imaginary friends into best friends with the Dreamworks experience, Royal Caribbean’s ships are Designed for Wow and that is what we’re trying to communicate with our new ad and accompanying Wow Factor trade promotion.

“We’re expecting to be inundated with a host of weird and wonderful submissions and are confident that agents will get behind this competition with their usual enthusiasm.

“My advice to agents is ‘grab your dancing shoes, channel your inner Fred Astaire or Ginger Rogers and make yourself known by posting a video to our trade Facebook page’. Who knows? You might end up dancing yourself onto the newly revitalised Independence of the Seas!”


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