App Review: Amble

App Review: Amble

All week we have been reviewing the best mobile apps for luxury travellers as part of National App Week – a week celebrating an industry in which Britain’s considered the world’s best, the app development industry.

Here, Michael Banks of Corporate Group takes us through Amble.
What does it do?
Created by Louis Vuitton to establish a community of elegant ‘amblers’, the Amble app, which is presented like a high fashion magazine, allows you to record your own unique tours, referred to as ‘ambles’. An amble can be any experience and the app can be used anywhere in the world, although ambles obviously aren’t available for every destination. You can save your own experiences by capturing your travel memories – in pictures, notes, sounds and videos – and sharing them with your friends and family via social media, or plan ahead by taking inspiration from other amblers’ suggestions. Augmented reality is used to guide you through others’ ambles.

What was good about it?
The best feature is the celebrity tours – the team at Louis Vuitton has got celebrities on board to create amble suggestions, so you can have one of your icons take you on a personal city tour, bar crawl or luxury shopping spree, albeit through your smartphone. Sofia Coppola, for example, has added a New York City Guide. Surprisingly, this app’s also completely free.

What was bad about it?
The continued use of GPS needed to follow the ambles in real time will dramatically reduce your smartphone’s battery life.

This is a neat app for recording your experiences but an acquired taste for those wanting inspiration because the suggestions are sourced from such an elite community.

Score: 7/10

Amble is available on for free on the iPhone, iTouch and iPad,


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