Cruise agency Imagine Cruising has been rapped by the advertising watchdog over a misleading cruise price.
The Advertising Standards Authority upheld a complaint against the company for an ad for a £699 Canary Islands cruise which failed to make clear that a £400 supplement applied for single travellers.
The ASA ruled that the ad must not appear again in its current form and said: “We told Imagine Cruising to ensure future price claims did not mislead and that significant conditions were made clear in future.”
Imagine Cruising agreed that the condition could have been made clearer and told the ASA it was prepared to amend its advertising to state “based on two sharing” next to the ‘from’ price, once consumers had selected the options relevant to them.
The company said cruises could not be booked online and consumers would be advised before booking by telephone that a supplement applied.
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