Four out of five families are likely to take an overseas holiday with their famly this year, according to research exclusive to Travel Weekly.
In an upbeat forecast, a survey by Explore Research this month showed 82% of respondents were “very likely” or “quite likely” to go on a family holiday overseas this year.
Explore asked 500 respondents who had taken a family holiday overseas in the past five years whether they would be taking a family break overseas in 2013.
The survey contrasts with the more sober outlook presented by Mintel’s figures, from July last year, but correlates with GfK’s snapshot
of bookings up to the end of December 2012.
Explore’s survey showed the most likely age groups considering a family holiday overseas this year were 18 to 34-year-olds and the over-55s, with the least likely group aged 35-54 years.
The biggest consideration for deciding on a family holiday overseas was cost (55%) , followed by destination or resort of most interest to all the family (42%), weather (33%) and accommodation (25%).
The under-35s were the most concerned about cost, family-friendly facilities and child safety, while over-55s were most concerned about the type and quality of the accommodation.
Nearly a fifth said they went on holiday in a group of family or friends (18%), or with one to two children under 16 (18%) and 16% with extended family.
Katie Bryan-Brown, managing director of Explore Research, said: “More than one-third of people will book with larger groups, either with friends or other families, or extended family. This presents operators with the challenge of providing family-friendly and child-safe facilities, with quality accommodation to keep the older family members happy.”
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