Le Meridien in reassessment

Le Meridien in reassessment

FORTE’S upmarket brand Le Meridien has hired consultants Landor to undertake a review of its brand worldwide.

The 108-strong chain says it wants to reassess where the brand is going and what it stands for following a rush of acquisitions.

Marketing controller Simon Walker said: “We don’t know if we will be making any alterations at this stage, we just want Landor to look at the brand and review it.”

Landor executive creative director Peter Knapp said: “Le Meridien has a diverse estate which has been built up over a long period of time. There is now a need to see how Le Meridien brand can be strengthened to offer a consistency of product while maintaining a unique feel for each hotel in the chain.”


This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.

More in air