COSMOS is considering adding shorter duration holidays and lifestyle sections in its summer 2000 brochures.
The move follows the launch of new-look brochures on May 1 which have helped increase the operator’s share of the summer 2000 market by nearly two percentage points to 5%, compared with the same period last year.
Sales and marketing director Paul Riches said it was considering using programmes to target lifestyles, rather than destinations.
“Instead of producing a list of destinations, we could have a section that says romance, with all the places that are suitable for a romantic break,” he said. “We are looking at any ways we can differentiate ourselves from our competitors and add value to our holidays.
“People don’t always want to take seven and 14-night breaks.
“Ten and 11-night holidays are popular, so who is to say three and four-night holidays won’t be?”
Riches said other innovations, which could be ready in time for the launch of third-edition programmes in January, included offering features such as Sony Playstations in childrens’ clubs.
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