An online campaign run by Travel Counsellors on Facebook to get users to share their ‘travel dreams’ reached 186,000 people worldwide.
The promotion followed research by the company which shows 70% of people are yet to travel to their ‘dream destination’.
Popular reasons for this were being restricted by work commitments, financial constraints followed by family commitments and time restraints.
The homeworking agency claimed a “significant rise” in engagement with the brand on both its Facebook pages and main websites during the campaign.
The initiative also raised the company’s profile outside the trade, resulting in a 10% increase in new recruits returning to travel after being out of the industry for a number of years.
Over 120 ‘dreams’ were submitted to the competition since July, attracting more than 2,000 individual votes on the site.
The company launched a special ‘dream-maker’ app, which enabled users to browse the app and submit their own dream along with pictures. Consumers could then vote for these ‘dreams’, with the most popular submission winning £10,000 towards their ideal holiday.
The winning entry with more than 1,000 votes came from Cindy van der Merwe from Cape Town, South Africa, whose dream ‘make every moment count’ told of her husband’s battle against cancer and their aspiration to take the family to Disneyworld.
Travel Counsellors managing director Steven Byrne said: “People really embraced the concept, capturing and celebrating the ‘feel good factor’ of both making dreams come true for customers and realising our Travel Counsellors’ own dreams by empowering them to be in control of their own destinies, and we saw the campaign spread worldwide as anyone and everyone could take part.”
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