Business Travel Market is to be staged alongside World Travel Market from next year.
WTM 2013 will take place at ExCeL, London on November 4-7 with the fifth BTM taking place on the final two days with a pan-European hosted buyer programme.
The decision to relocate the business show alongside WTM is designed to improve the offering for exhibitors and visitors for both events.
The move follows WTM parent Reed Travel Exhibitions acquiring BTM last year.
Reed Travel Exhibitions managing director Richard Mortimore said: “Following RTE’s acquisition of BTM last year, it was always planned to put it alongside our flagship travel event, WTM.
“Our demographic data clearly shows that over 17,000 visitors to WTM reflect companies that have an involvement in business travel, so it is pleasing that we can now offer this specialist event at ExCeL for the last two days of WTM.”
BTM exhibition director Paul Robin said: “We are excited by the business opportunities the co-location with WTM gives our clients, but the good news doesn’t end there.
“We are continuing to invest and build on the success of BTM’s high quality hosted buyer programme; the first in the corporate travel sector.
“We are also launching a series of invitation-only industry dinners throughout the year as well as a brand new BTM Knowledge Conference in June in London.
“This creates many more touch points for our clients with the market throughout the year; all leading to the main event in November.”
More details will follow over the coming months, he added.
WTM chairman Fiona Jeffery said: “BTM co-locating with WTM in 2013 cements WTM’s position as the travel industry’s leading industry event by improving the offering for both the exhibitors and visitors for both events.
“There is already significant synergy between BTM, Travel Technology and Global Village at WTM.”
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