The newly formed Central European Countries Travel Association is seeking travel industry partners to help promote business and leisure travel to its five member countries.
"We want to increase awareness of this important region and are seeking support for advertising, joint activities and educational trips," said CECTA chairman Rudolf Richter, who is also UK and Ireland director of the German National Tourist Office.
"We would like airlines and hotel groups to support us, possibly by contributing to CECTA's budget."
British Airways is to part sponsor a media/trade educational that will visit CECTA's five founder member countries - Hungary, Poland, the Czech Republic, Germany and Austria - later this year.
A meeting with the Association of National Tourist Office Representatives, ANTOR, is planned for next month and at World Travel Market in November, Travel Weekly managing director Trevor Harding will chair a CECTA debate that the association hopes will be at ministerial level. The five CECTA countries are to give a joint presentation to Page and Moy's telesales department next month.
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