VisitBritain marketing director Laurence Bresh is to join STA Travel.
He is moving to the youth travel firm as marketing and online director for Africa and Northern Europe in November.
VisitBritain's head of marketing Joss Croft will step up as acting marketing director while a replacement is sought.
Bresh has headed marketing at the tourism agency since 2009 and previously led marketing for the EnjoyEngland brand having joined the former British Tourism Authority in 2001.
He joins STA Travel in November for a year as maternity cover for Natalie Placko. He will report directly to commercial director Glen Mintrim.
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