Occupancy up during Paralympics

Occupancy up during Paralympics

London hotel occupancy is up 8.2% year on year during the Paralymic Games which run until September 9.

The calculation comes from hotel market intelligence provider TravelClick based on current reservations.

The highest committed occupancy figures coincided with the opening ceremony last night – up almost 14% on the same time in 2011 - compared to other dates in the Paralympic period.

Hoteliers are aiming to replicate the successes that occurred during the Olympic period which saw a 62.7% rise in revenue, according to the company.

Overall the average daily rate (ADR) for hotels in the capital during the Olympics showed an increase of 55.2%, with room rates up an average of more than £60 compared with 2011.

International president Jan Tissera said: “Group bookings really drove the results for hoteliers during the Olympics, showing a revenue increase of 398.4% in comparison to the same time period in 2011.

“While the variance in room nights during the Olympic Games was not significantly high compared to last year – demand in the London market is normally high during the August time period – the real difference made was in the ADR and revenue and hoteliers should focus on how to optimise their rate strategies for greater revenue while still maintaining high occupancy rates.”


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