EasyJet scored a PR coup as Euormillions £148 million lottery winners Adrian and Gillian Bayford reportedly flew off with the budget airline on their first ever foreign holiday.
The couple and their two young children joined dozens of others passengers on the flight from Stansted airport to fly out on a break to an undisclosed location.
The family's last holiday was a week in a caravan in Cornwall last summer.
Mr Bayford's business partner Richard Hudspith said the holiday was the first time the couple from Suffolk had been abroad with their children, but he refused to say where they had gone.
"They wanted to get away so they could have some time together as a family. They flew easyJet from Stansted airport - but they don't want anyone to know where they are,” he told the Daily Telegraph.
"You could say that it is a sunshine holiday somewhere in Europe."
They are thought to have paid between £100 and £130 each for their seats.
An easyJet spokesman was unable to confirm to the newspaper that the Bayford family had caught a flight with the airline due to data protection rules.
But he added: "EasyJet is the smart choice for millionaires. You don't have to be a millionaire to fly easyJet but it helps you remain one."
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