Costa Cruises appoints new marketing exec

Costa Cruises appoints new marketing exec

Troubled Italian cruise line Costa Cruises has appointed Frederik Pénot as vice president of marketing.

Pénot joins from Disneyland Paris, where he was vice president sales and marketing for the French market.

He will coordinate all marketing activities concerning the development and positioning of the brand, communication, research and product development.

Beginning his new role on September 3, Pénot will report to Norbert Stiekema, executive vice president sales and marketing.

Stiekema said: “I am certain that, with Frederik’s guest focus, skill set and international experience in key Costa markets, we will further strengthen our leadership team and secure our competitiveness in a rapidly changing marketplace."

 

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