Sabre strengthens airline support with Prism acquisition

Sabre strengthens airline support with Prism acquisition

The Sabre global distribution system has acquired the Nevada-based Prism Group.

The deal will enable the GDS’s airline partners better manage their corporate contracts allowing them to optimise earnings from this important sector.

Sabre claimed Prism, which will become part of the Sabre Airline Solutions, is the industry leader in airline corporate customer management.

Sabre did not reveal the value of the deal although some reports suggested it was as much as $125 million.

Prism’s software enables airlines to better interrogate historical data including traffic patterns to improve management of corporate agreements across the airline’s network.

Its technology will be integrated with Sabre’s commercial planning suite.

Michael Whitesage, president and founder of Prism, said: “Becoming part of Sabre was the next step in our growth and brings us opportunities that were beyond our reach.

“We bring years of experience and proven solutions that help airlines optimise their corporate relationships. Prism will complement Sabre’s world-class commercial planning solutions.”

Hugh Jones, Sabre Airline Solutions president, said: “The addition of Prism to Sabre Airline Solutions will position us to better help airlines improve their relationship with corporations.

“Prism adds another set of unique capabilities to our best-in-class portfolio.”


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