SkiWeekends parent Harris Holidays has taken over ski and snowboard instructor business International Academy for an undisclosed sum.
International Academy was previously part of Tui Travel’s specialist and activity education division.
The company offers ski and snowboard instructor programmes in partnership with resident ski and snowboard schools in resorts across Canada, France, Switzerland, Austria and New Zealand.
Harris Holidays managing director Dan Fox said: “International Academy offers us the opportunity to bring our Alpine specialist experience and enthusiasm to this segment of the ski market.
“Overall, we can benefit from joint ventures with our sister businesses, particularly SkiWeekends who see snow fanatics taking two or three trips annually.
“Many of our customers have children who have skied with us previously and as they finish their A levels or university, they are looking for new career routes which we can now help them fulfil.
“SkiWeekends has been growing its market share of the European ski break market in recent years and this opportunity is a very positive step to us growing our worldwide programme.”
There are short entry level courses where students can gain Canadian Level 1 instructor qualifications which are recognised worldwide through to three month courses in European destinations.
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