An online training programme for independent travel agents has been released by Thomas Cook.
The online modules focus on the group’s range of differentiated products which now make up nearly half of all its UK sales.
The training went live yesterday and comprises five 10-minute modules.
Agents who complete the full course on thomascookexperts.com before August 17 will be in with a chance of winning a holiday for two to Fuerteventura, while the first 100 agents will also receive a £5 gift voucher.
The training provides an overview to the brand, the differentiated products, the family offering in detail, Style collection and extras such as the new in-flight meals designed by James Martin.
Once each module is completed, participants are given immediate feedback on their performance. This is designed to help agents quickly get to grips with the key product lines the tour operator has to offer.
Commercial relations manager Bhavneeta Patel said: “Online training means agents can complete the modules at their own pace and manage their time most effectively while still feeling supported by Thomas Cook.
“Sales of our differentiated holidays have risen 10% over the past year and for this summer alone we have a new, market-leading Kids Club concept as well as a delicious new range of in-flight meals created by celebrity chef James Martin, so there is plenty that agents can learn which will be of key interest to their customers.”
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