One in seven fit overseas holiday around football or Olympics

One in seven fit overseas holiday around football or Olympics

The European Football Championships and London Olympic Games have affected the summer holiday plans of a minority of the UK population, according to research for Travel Weekly.

About one in seven consumers (15%) said they planned their summer around one or both of the events in a survey of 500 adults.

The survey by Explore Research found one in 20 respondents (5%) would avoid being away during the football and Olympics and another 5% would delay booking a holiday until the current football championship is over.

Just 2% said they would delay booking until England, Ireland or another national team they support were knocked out of the competition, while 3% said they planned to be away during the football or Olympics in order to avoid them.

Half said the summer of sport made no difference to their holiday plans. The remainder had either already been on holiday or would not go away this year.

Younger adults appear most likely to fit their holidays around the sporting events, with 25% saying they would do so and one in ten delaying booking until after the European Football Championship is over.

The research suggests better off households are more likely to plan around the events than those on lower incomes, with 15% of the former doing so.

The survey was carried out last weekend in the latest of a series of consumer studies by Explore Research on behalf of Travel Weekly.


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