The government is being urged by business leaders to capitalise on the global media coverage of the Queen’s Diamond Jubilee celebrations.
The four-day Jubilee weekend has boosted UK tourism spending by an estimated £700 million.
Four million people are said to have taken overnight trips in the country to mark the occasion, according to VisitEngland.
While the effect of the extra bank holiday on the economy is estimated to be a loss of £1.2 billion, it is hoped the royal celebrations showcased across the world will more than make up for it in the long term.
Mark Wallace from the Institute of Directors told Sky News: “Everybody knows how crucial exports are going to be to the future of this country when everyone around the world is fighting for space.
“We have had top billing for four days around the world and now we’ve got to make sure everything from tax rates to the welcome you get at UK airports says ‘hello we’re Britain, come and invest in us’.”
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