Stoke-on-Trent-based Blue Bay Travel has become the second privately-owned agency to join Midcounties Co-operative’s consortium.
The news comes as Midcounties confirmed that its new consortium will be called The Co-op Consortium.
Blue Bay Travel, which specialises in luxury long-haul travel and weddings, was one of the Global Travel Group’s largest members with a turnover of £15 million.
The company employs 30 people and operates various brands including Caribbean Warehouse, Tropical Warehouse and Xclusivity.
Alistair Rowland, group general manager of Midcounties Co-op, said: “We are delighted to have one of the best independent travel agents in the UK join our consortium. Blue Bay Travel is well respected in the industry with a deserved reputation for quality, tailor made holidays.
“To gain its support at the start of our exciting venture is a real show of confidence.”
Blue Bay Travel managing director Stuart Wilson said: “Midcounties shares our values and we believe this partnership will give us the freedom to grow and strengthen our position as one of the UK’s leading independent agents.”
The Co-op Consortium is targeting 30 agency members with turnovers of up to £20 million over the next three years. Members already signed up include JDA Travel, Channel Islands Co-operative and Chelmsford Star Co-operative.
Gillian Bray, formerly of the Freedom Travel Group, is heading up The Co-op Consortium.
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.