UK hotels are aggressively slashing prices by up to 60% in an effort to make domestic holidays compete with foreign breaks.
Travel and entertainment deal site Travelzoo says hotels are try to appeal to consumers who are cutting holiday budgets and expecting a more for their money.
Some of the country’s most luxurious hotels have cut room rates and are offering competitive packages with tasting menus, complimentary champagne and spa treats to lure in guests despite the tough economic climate.
A two-night all-inclusive painting break at the Ormidale House Hotel in the Scottish Highlands has been reduced in price by 63% to £299 per person in September, according to the company.
Travelzoo UK managing director Joel Brandon-Bravo said: “It is very interesting to see Britain offering such good value, especially in the year of the Olympics when we might have expected to see prices shoot up.
“Hotels are responding to the needs of their prospective guests by making a staycation as attractive as going abroad.”
He added: “For those people looking for guaranteed sunshine, Tunisia and Greece are also offering some excellent value deals this summer.”
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