CLAIMS by Thomas Cook’s public relations company that it would change the face of package holidays were not backed up by the launch of JMC in Telford.
Freud Communications had announced “the travel industry is poised to reveal its revolutionary innovations at its special launch event on September 1.”
But although JMC managing director Simon Vincent promised an ace or two up his sleeve following extensive consumer research, the new innovations unveiled in Telford could not match the hype.
Among the changes unveiled by the newly-named tour operator were clearer brochures, free pre-booking of seats and amenity kits for those who are unfortunate enough to lose their luggage.
All these are very commendable, but as Going Places managing director Peter Shanks remarked, they are not radical.
Vincent knows that he is under pressure to deliver the company’s promises.
“If we are sitting here in 12 months’ time and nothing has changed, then we will have failed,” he said.
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