Hoseasons claims a doubling in late bookings for the Easter weekend as consumers leave it to the last minute to decide on taking a domestic break this spring.
The operator reported strong increases in year-round demand for key destinations, with Cornwall, East Anglia and the South Coast increasing by around 20%, compared with the same four-week period in 2011.
Vice-president lodges and parks Pali Badwal said: “We’ve seen a surge in the last few weeks for popular UK holiday destinations, but have been surprised by the late demand for Easter.
“Last year we saw increased demand for late bookings, especially in the summer months, but to double the number of bookings for the Easter period is remarkable.”
He added: “Economic factors obviously have an impact on people’s holiday choices, but as the figures suggest there is still demand for UK breaks, and it’s the timing of the decision making that’s changing.
“Another trend we have seen is the continued popularity of the best known ‘destination brands’ like Newquay, Great Yarmouth and Bournemouth with families returning this Easter to areas they know and trust.”
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