Midcounties Co-op Travel general manager Alistair Rowland has replaced his former boss Mike Greenacre on the Abta board.
Greenacre has stepped down from the association having retired from The Co-operative Travel after its merger with Thomas Cook.
Rowland, formerly director of distribution at the Co-operative Travel Group, had been hotly tipped as a potential successor to Greenacre.
However, last year’s merger saw him leave and join Midcounties. He represents retailers with turnover of more than £20 million on the Abta board.
John McEwan Abta chairman said: “I am very happy to welcome Alistair to the Abta board of directors where his wealth of experience will prove invaluable to the Association and our Members.
“I also know that he will be a committed advocate for the independent retail sector, ensuring that their views are effectively represented
Rowland added: ‘I am delighted to be appointed to Abta’s board at such a time of continued change for the industry.
“Midcounties Co-op Travel represents the large independent sector well, particularly with the growth plans we have to become a significant force in distribution in the UK.
“I will work hard to promote the sector, particularly in the areas of education, commerciality and customer service’.
Meanwhile, Hugh Morgan of Cosmos Holidays has been reappointed to the board representing principal members with a turnover of over £50 million.
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