Club Med sees encouraging start to 2012

Club Med sees encouraging start to 2012

A shift by holidaymakers to stay at more upmarket resorts helped boost Club Med’s quarterly revenue by 4.5% to €353 million.

The French all inclusive operator attracted 18,000 or 9% more travellers to its 4 and 5 Trident-rated properties in the three months to January 31. They accounted for more than three quarters of customers in the period.

Winter bookings at March 3 were up by 3.7% over the same period last year.

And the company said: “Spurred by an assertive early booking policy, summer 2012 sales are off to an encouraging start.”

Chairman and chief executive Henri Giscard d’Estaing said: “Club Med’s continued its growth and was structurally profitable in 2011.

“We gained 130,000 upmarket customers in the 4 and 5 Trident segment while posting record high customer satisfaction rates.

“We increased our market share and experienced growth in new vacation markets that are developing around the world.

“First-quarter 2012 saw a further increase in business and customers gains in the upmarket 4-5 Trident segment despite a downturn in the economic and tourism environment in Europe.”

Capacity in the quarter rose by 2.9% with the opening of a village in Valmorel, France, a full winter season at Sinai Bay in Egypt and expanded availability at Sandpiper Bay in Florida.

This led to a 3.2 point increase in 4 and 5 Trident village capacity, which accounted for 75% of the first-quarter total capacity.

The company plans to open its second village in China, in Guilin, from spring 2013 and is to operate is first year-round resort in Turkey at Belek near Antalya at the same time.


This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.

More in News