Virgin Atlantic is bidding to poach passengers from British Airways by offering enhanced frequent flyer benefits.

The airline will provide improved Flying Club ‘status matches’ for BA Executive Club members with Virgin Atlantic bookings.

For each member booking, Virgin Atlantic will provide a Flying Club status match for bronze to gold BA Executive Club members.

The deal includes the opportunity for BA Executive Club bronze members to upgrade to Virgin Atlantic silver status with any Premium or Upper Class booking booked by February 28. 

BA Executive Club silver members can gain Flying Club Silver status with a ticket booked in any cabin.  

Gold members will receive Flying Club Gold status with a ticket booked in any cabin – a step up from the airline’s current status match programme, which requires Gold Card members to book flights in either Premium or Upper Class. 

Customers must provide proof of their current BA status and a booking reference for their upcoming Virgin Atlantic flight. The initiative is available for any new bookings, along with any bookings made before the sale period started.  

Virgin Atlantic will also run its status match programme for other airline rewards schemes in parallel.

Chief digital and marketing officer Siobhan Fitzpatrick said: “I’m delighted that by simply buying a ticket, we are making our Virgin Atlantic Flying Club benefits accessible to even more passengers.

“I have no doubt customers will be thrilled by the vast array of advantages it provides, both in the air and on the ground, such as priority boarding and access to our award-winning Clubhouses.  

“We’re committed to rewarding those who choose to fly with Virgin Atlantic and want all of our customers to make the most of their experience when travelling with us. 

“I’d urge everyone to keep an eye on our latest Flying Club updates where there’s set to be some exciting changes, including a pair of Clubhouse vouchers for our Silver members, later this year.”