Consumers are set to spend more on holidays in 2021 as the Covid vaccine roll-out boosts confidence levels, according to Elegant Resorts.
Outlining latest travel trends, the luxury operator reported strong demand for easy-to-reach beach destinations, where clients will feel safe and able to relax.
Budgets appear to remain unaffected, with bookings having increased in duration by two days on average.
People are also ready to spend more to have unforgettable holidays, with increased interest in private jets, luxury villas and tailor-made experiences, making luxury holidays feel safe and extra special.
With the ongoing uncertainty around travel corridors and lockdowns, many people are booking their holidays at the last minute.
The majority of Elegant Resorts’ latest bookings are for departures up to Easter, influenced by government announcements and national news.
The operator is increasing its presence in the well-being sector by adding more key properties and programmes to its portfolio, including Six Senses Ibiza opening later this year.
More eco-friendly properties and experiences are being added such as the 750-acre Borgo Pignano estate in Tuscany, which is now 70% self-sufficient and heated entirely by renewable energy.
The company suggests that 2021 will be the year of the big reunion after months of family lockdown restrictions.
New villas on the Caribbean islands of Barbados, Anguilla, Antigua and the Grenadines will be joining the portfolio, in addition to new ‘homes away from home’ in the Algarve, Tuscany and Greece.
The operator is also expanding its range of family-friendly hotels and travel itineraries.
Bucket list holidays are trending with clients keen to make up for lost time in 2021 with personalised options, exclusive experiences and local knowledge.
Examples include seeing gorillas in Rwanda, driving through California, sailing in the British Virgin Islands, visiting Angkor Wat or diving in the Maldives.
Managing director Lisa Fitzell said: “We are very hopeful that 2021 will mark the start of the travel industry’s recovery.
“With the roll-out of the vaccine, our clients are feeling more confident and are very keen to travel and enjoy new experiences.
“People want to ensure they’re looking after themselves and the planet, which is why we are growing our wellness portfolio and also offering a wealth of sustainable options, including hotels with minimal environmental impact and projects that give back to the local communities. In 2021, we want to live better and travel better.”