A dedicated boss is to take the helm of Hurtigruten’s iconic coastal Norway operations.

The appointment comes as the Norwegian company reorganises its cruise operations into Hurtigruten Expeditions and Hurtigruten Norway.

Hedda Felin has been named chief executive of Hurtigruten Norway as the line prepares to deploy seven smaller ships on the coastal route which has been operated for almost 130 years.

She will join Hurtigruten in March from the position as head of the CEO’s office and special advisor to the CEO at global energy firm Equinor.

Felin was UK and Ireland senior vice president for offshore since 2016, and sat in the International management team overseeing Equinor’s international activites.

Hurtigruten Group chief executve Daniel Skjeldam said: “Hedda is a highly respected executive, a true visionary and the right woman for this unique position.

“Her profile, values and spirit fit very well with Hurtigruten’s commitment to sustainability, local communities and creating unique experiences.”

Felin added: “As the rest of Hurtigruten, I share a passion for sustainability, safety and communities.

“I’m thrilled to join the rest of the highly competent Hurtigruten Norway team and continue to combine innovation and heritage to further develop and grow a product unlike anything else on the seven seas.”