Dubai is being promoted at a winter holiday destination in a new advertising push by Emirates.

A multi-channel advertising campiagn push across TV, digital and social highlights the UK’s decision to add the UAE to its list of countries where arriving travellers are exempt from quarantine.

The ‘Dubai is Open’ promotion will run until January 17 including primetime spots across ITV’s Coronation Street and The Jonathan Ross Show as well as Premier League football matches on Sky.

The new campaign coincides with a global offer to give customers visiting Dubai from December 6 to February 28 a free stay at the JW Marriott Marquis Dubai.

Several social media edits have also been created to look at escaping the cold winter season to Dubai’s sun and features a cameo from Santa Claus.