Abta survey reveals Britons’ Olympic travel plans

Abta survey reveals Britons’ Olympic travel plans

Research out today (Friday) shows that 12% of Britons intend to go abroad specifically to avoid the London Olympic Games.

A further 9% are looking to go on holiday somewhere in the UK free from Olympics fever.

The older generation appears to be the least keen on staying in the UK with 22% of over-65s planning to head overseas to avoid the Olympics and 18% of 55-64 year olds.

More than a quarter (28%) of Londoners are considering changing their holiday plans due to the Olympics. Nearly half say they will take time off throughout the Games and 77% say they will be staying in the capital during the two weeks.

The findings come from an Abta-commissioned poll of 2,018 people six months ahead of the start of the Games which run from July 27 to August 12.

The study shows that around 2.5 million people expect to take time off work to attend events in or around the Games in London and other Olympic venues.

A further five million are expected to take time off to watch the Games on TV.

Overall 40% of consumers are expected to take time off whether at home or abroad during the Games.

Almost a third of people (30%) say they plan to ignore the Olympics completely, while 31% will not take time off during the proceedings even though they are looking forward to them.

The most fervent Olympics fans are the youngest with 38% of 15-24 year olds saying they are excited, compared to 28% of over 55s.

Abta head of communications Victoria Bacon said: “With only six months to go until one of the biggest sporting events in our country’s history, it’s clear that hundreds of thousands, especially the young, will be taking time off to enjoy London 2012.

“However, for those who don’t love sports or want to escape the crowds, going abroad will provide a welcome alternative.”


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