Cosmos has confirmed it is to launch a new river cruise programme to go on sale from mid-December.

Cosmos River Cruise is the result of a partnership with Swiss company Thurgau Travel, and will offer river cruises on its ships exclusively to the UK market.

The programme will start with eight sailings including on the Douro, Rhine, Elbe and Volga.

Cosmos’ sales and marketing director Janet Parton said: “Our primary focus is driving this through travel agents, and to support the launch of Cosmos River Cruise we’ll have agent incentives in place and will be speaking to travel agents in the coming weeks.”

Parton stressed the new cruise product does not detract from sales of river cruise brand Avalon, Cosmos’ sister company.

She added: “This is a different proposition entirely. As well as Cosmos River Cruise sailing on some rivers that Avalon doesn’t, our aim is to grow the river cruise sector within our portfolio, and we believe that the amazing price points will help.”