Upmarket operator Audley Travel is launching a new bespoke advertising campaign aimed at discerning travellers.
Press adverts will run in newspapers including The Times, The Telegraph and The Guardian.
Sheffield-based ad agency Front was appointed last year to target the company’s core audiences with a campaign to communicate Audley’s main offering of specialist and local knowledge.
A new brand tagline – Travel Your Way – has been introduced as part of the advertising to build on the main theme of creating bespoke travel plans through in-depth local knowledge.
Front director Joe Chetcuti said: “Audley Travel is a respected name in the travel sector and this new campaign will – hopefully – help to solidify its position via considered, engaging and relevant executions.”
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.