Midcounties Co-operative Travel has claimed bookings over the weekend hit a 20-year record high.
The independent agency reported record booking levels since Christmas with sales of summer 2012 holidays and cruises being particularly strong.
The Warwickshire-based agency group has also seen demand double at its online business cooptravel.co.uk.
Group general manager Alistair Rowland cited trust in the brand at a time when other travel companies have had financial difficulties, highlighted against the backdrop of a tough economic climate.
He said: “There has been significant negative publicity around the financial security of some of our competitors which is clearly working to our advantage.
“Over the years the travel industry has seen a number of financial failures but Co-operative Travel has always stood behind their clients to provide them with peace of mind. I believe that's what the public expect from the Co-op and why they trust us with their precious holiday booking.”
He added: “It is clear that people who want to book their holidays, and have something to look forward to, are choosing Co-operative Travel because they can trust our brand.”
Rowland advised consumers looking for specific dates or offers on child places to consider booking now using a low deposit scheme to help ease payments.
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