The Jamaica Product Exchange trade show (JAPEX) will be held virtually for the first time in its 30 years.

JAPEX Live 2020 will be held on November 9-10 in interactive virtual format, bringing the event to larger audiences than ever before.

The Jamaica Hotel and Tourist Association and Jamaica Tourist Board will engage with travel trade partners.

Local tourism suppliers will be able to meet with travel wholesalers and tour operators worldwide. The event is free for operators to attend.

Attendees will be able to virtually explore a tradeshow floor using an interactive Google map that will take them to the resort areas of Negril, South Coast, Montego Bay, Ocho Rios, Kingston and Port Antonio.

Videos will auto-play to engage delegates, while exhibitor booths will be interactive, offering sharable content and chat functionality.

Other activities include breakout and training sessions and one-on-one pre-scheduled video meetings with travel partners.

Instant scheduler software will enable users to book meetings instantly on suppliers’ calendars. Meeting rooms are powered by Zoom with all the functionality including video, screen share and live messaging.

Jamaica tourism director Donovan White said: “JAPEX has always been a marquee event on Jamaica’s tourism calendar and we’re looking forward to another successful show.

“While we are unable to meet in-person this year, we have an exciting opportunity to engage virtually, providing access for our delegates to learn about new destination offerings, hear about how our protocols have been implemented to keep residents and visitors safe, as well as secure new deals, positively impacting and strengthening our tourist industry.”