Hotelbeds has created a ‘Green Hotels’ initiative for more than 15,000 properties in the bedbank’s portfolio
The bedbank has joined the Global Sustainable Tourism Council (GSTC) to support industry efforts towards sustainability.
The hotels are now certified as sustainable following GSTC criteria.
They will be identifiable to travel trade users of Hotelbeds and Bedsonline via a new ‘green filter’ that will include details of certifications and offer tags.
The criteria is organised around four main themes – effective sustainability planning, maximising social and economic benefits for the local community, enhancing cultural heritage, and reducing negative impacts on the environment.
Hotelbeds marketing, communications and CSR director Gareth Matthews said: “As the leaders in our sector, we have a clear responsibility to demonstrate to our stakeholders that we operate a responsible, transparent business model and that we take very seriously the environmental impact we have, alongside our commitment to economic and social development around the world.
“This new project responds to the very real demand that already exists amongst many environmentally conscious travellers, and we will provide simple and effective tools for our travel trade clients to make green choices effortlessly, driving and accelerating change.”