Duncan O’Rourke has been promoted to chief executive of Accor’s extended northern Europe division.

He will be responsible for 29 countries including Scandinavia, UK, Benelux, Ireland, Poland and Russia in addition to his current responsibility for Germany, Austria and Switzerland.

O’Rourke also becomes part of the Frenc hospitality giant’s global executive committee. 

The new unit has been created as part of a company restructure through a merger of four previous European divisions.

O’Rourke, a previous chief oerating office rat Kempinski Hotels, said: “I love challenges and look forward to work with the teams all over the newly-created northern Europe division.

My predecessors have done outstanding work, which I will gladly continue. It is now the ultimate time to finish a chapter and to initiate a new way.

“These changes are designed to reflect our business priorities: increase focus on territories and segments with the highest growth potential as well as the simplification of decision processes.”