Russian river cruise tour operator Vodohod has joined industry body Clia to build brand awareness across Europe.

The partnership brings Vodohod into Clia Europe’s wider group of cruise lines, travel agents and executive partners.

Clia UK & Ireland director Andy Harmer said the addition of Vodohod Russian River Cruises was a sign of long-term consumer confidence and resilience in the cruise sector.

Harmer said: “We are thrilled to have Vodohod join Clia and we look forward to working with them closely.

“Over recent months, the river cruise sector has been slowly starting up again, as ships gradually resume sailings.

“The recent addition of Vodohod to Clia bears testament to the continued desire for travellers to cruise and their confidence that the industry will always have the health and safety of passengers and crew as the number one priority.”

Moscow-based Vodohod Russian River Cruises chief executive Rishat Bagautdinov said: “Vodohod is delighted to join Clia, the cruise industry’s leading professional association. We look forward to contributing to Clia’s important work in advocating for our industry.”

John Warner, Vodohod UK-based managing director, added: “The immense Russia waterways and Vodohod as a brand largely remain a secret to the international river cruise traveller.

“We hope by partnering with Clia we can demystify Russia as a destination and help educate the industry about the benefits of Russian river cruising with Vodohod.”

A special live ‘New To Clia’ webinar is being held on the morning of October 7 to introduce agents to new cruise line members. Register via https://cruising.org/en-gb/events