The ITT has appointed its first Future You Apprentice Ambassador to oversee its social media activity and help run events designed to showcase the industry to potential recruits.

Chloe Lee will work alongside the ITT’s education and training committee alongside working within a telesales business as she completes her travel consultant apprenticeship.

She is sponsored in her ITT role by Northern Training Academy, and will conduct a series of Spotlight On… YouTube interviews with industry professionals to showcase different routes into the industry.

Claire Steiner, ITT education & training chair, said: “It is crucial, now more than ever, that we support the next generation of emerging talent, encouraging them to continue to look at careers in travel and tourism despite the current challenges we face due to Covid-19.

“Along with our University Student Ambassadors, Chloe will provide a voice for the student population and help create more opportunities for industry and education to work together for the future benefit of all as well as helping develop our ITT Future You initiative, which continues to go from strength to strength.”

Jo Roche, managing director of Northern Training Academy and a member of the ITT’s education and training committee, said : “Working closely with industry professionals helps the team at NTA to ensure that we are providing education and training opportunities that meet the very specific needs of this diverse industry.

“The ITT, and in particular the Future You initiative, helps signpost and provide advice and guidance for all: either for those wishing to enter the industry, along with those already employed. Our travel Apprentice Ambassador, Chloe Lee, is the epitome of what we hope the industry values in their people – enthusiastic, knowledgeable, positive, hardworking and above all to have a sense of humour!”

Lee said: “I am super excited to be working with Northern Training Academy alongside ITT Future You as an Apprentice Ambassador. My aim is to help people understand the day in the life of a travel and tourism apprentice as well as develop my own career.

“I am here to help guide younger people with their career in travel and tourism and to advise how apprenticeships can help get them into their career, along with how they can move forward in the industry.”

The first ‘Spotlight On…’ interview with Lee Ainsworth, head of Advantage Holidays, is now available to watch on the ITT Future You YouTube channel.