The Hotelbeds bedbank is to distribute cruises via a new tie in with technology provider Traveltek.
Traveltek’s cruise API will become available to 60,000 global outlets via Hotelbeds’ ‘Beyond the Bed’ portfolio, which also includes transfers, activities, theme parks, multi-day tours and car rental.
The cruise API provides access to more than 30 cruise lines that are available to book direct.
Javier Arévalo, managing director of the Beyond The Bed portfolio at Hotelbeds, said: “As cruise ships are now beginning to sail again and many travellers are booking cruises for 2021, we felt it was essential to offer our 60,000 B2B travel buyers around the world access to this very important segment.
“After a careful review of the market we felt that Traveltek’s cruise API offers the best and most exclusive range of cruise products available and that its cutting-edge technology suits the needs of our API partners.”
Traveltek chief executive Mal Barritt added: “We are delighted to partner with such a well-established and recognisable B2B travel brand.
“I know that our cruise API will be able to meet the current and future needs of Hotelbeds 60,000 B2B travel buyers.
“Whilst the industry has been challenged hard, the recovery is slowly underway, and Hotelbeds is in a strong position to capitalise on this.”