An online ‘gateway’ to serve its travel trade partners around the world has been introduced by Emirates.

The Emirates Partners Portal is tailored for each market and personalised for individual companies.

It provides information on the Dubai-based carrier’s latest products, services and policies, and offers technical support.

The portal also offers self-service tools and support, and in-built automation of business processes.

The portal has been built on the latest technology, on Iata NDC standards, that will provide access to Emirates’ rich content, in addition to operational updates 24 hours a day seven days a week.

Emirates chief commercial officer Adnan Kazim said: “We are delighted to launch our game-changing Emirates Partners Portal to better serve and engage with our travel partners around the world.

“This is a bespoke platform which is unique in the industry, and it allows us to offer a truly personalised experience based on our partners’ profiles and needs.

“We invested in listening to our agents and partners, and then we built the Emirates Partner Portal to address their needs whether for information, training or technical support. We are grateful for our partnership with trade communities around the world and are excited to engage and support them through this new platform.

“Through the Emirates Partner Portal, backed by the expert support of our commercial teams around the world, we aim to offer unmatched flexibility and empower our travel partners so that they can confidently provide even better services to their customers, and help them to fly better with Emirates.

“This launch comes at an especially critical time in our industry, where the need for the most up-to-date travel information is an essential business enabler.”