British Airways chief executive Keith Wiliams is to speak at the Caribbean Tourism Organisation's first State of the Industry Conference in September.
Williams is following in the footsteps of his predecessor Willie Walsh - now International Airlines Group chief executive - who spoke at the organisation's Leadership Strategy Conference last year.
Williams said: “Together with our friends and colleagues in the Caribbean, we look forward to reinforcing the region’s position as a luxury leisure destination.
"With such a diverse range of islands, it’s no surprise that these routes continue to be a firm favourite for British and international travellers.”
Hugh Riley, secretary general of the Caribbean Tourism Organisation, said: “British Airways has reinforced its position as a truly committed partner in the Caribbean with the introduction of new routes and frequencies this year and we are keen to know how we can support the airline to bring further benefits to our region.
“The conference will look at the current state of the Caribbean tourism industry and how to deal with issues that impact on the sector, with a view to building for the future and of course BA will play a major part in this.”
Williams became British Airways’ chief executive in January 2011, following the airline’s merger with Iberia. He also sits on the board of the two airlines’ parent company, International Airlines Group.
The conference takes place in St Martin between September 14-17.
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