Bosses from Thomas Cook, Kuoni and Monarch have been confirmed as speakers for the next TTA Worldchoice conference, which takes place at PortAventura from September 23-25.
After a welcome party at Salou's Yacht Club, the consortium's senior management team, Simon Hargreaves, Gary Lewis and Ellis Cain-Jones will provide a marketing update, review of the group's peformance and reveal a number of strategic initiatives.
Thomas Cook chief executive Ian Ailles, Monarch chief executive Conrad Clifford and Derek Jones, vice president distribution and operations at Kuoni, will then take to the floor.
Delegates will also hear from Royal Caribbean associate vice-president and general manager UK & Ireland.Jo Rzymowska.
Former journalist Adrian Johnson, who now owns a PR and social media agency, will talk about social media on the Sunday, and Andy Cohen, the head of Atol licensing at the CAA, will take a session on Atol protection.
The conference's closing speaker will be Jo Fairley, founder of Green & Black's chocolate.
Simon Hargreaves, managing director of TTA Worldchoice said: "We have a robust agenda with a number of excellent speakers both from within the trade and outside.
"The agenda has been designed to ensure that those attending get as much practical and tangible output as possible, and I am confident that they will leave PortAventura feeling inspired to use new marketing techniques to reach new customers, whilst building even stronger relationships with existing ones."
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